Community Management & Programme Delivery for a Purpose-Led Startup Accelerator

Evolve by Entrepreneurial Spark

Entrepreneurial Spark was experimenting with a new B2C offer, launching Evolve, a mindset-first online accelerator hosted on Circle. The concept was strong, but the early-stage community needed direction, energy and a dedicated presence to bring it to life. The team were looking for someone who could hold both vision and execution and build from the ground up.

The Approach

I joined as Community Manager and Accelerator Lead, bringing an entrepreneurial mindset, human-first approach, and a serious bias for action. My focus was on co-creating structure, momentum and meaning, blending strategic community planning with active facilitation, content creation and coaching delivery.

Co-creating this community was a chance to blend structure with heart—turning ideas into momentum and momentum into real impact.

Over the course of the year, this translated into:

✷ Sharpening the value proposition & crafting a clear Community Manifesto

✷ Writing the Community Bible to align with marketing & brand tone

✷ Redesigning the onboarding journey for clarity, warmth & engagement

✷ Building out an engagement strategy & community rituals

✷ Designing & facilitating over 40 live sessions, from business skills to peer connection

✷ Co-developing & launching three signature courses (Find Your Best Customer, 90-Day Planning, Growth Business Fundamentals), including content design, media coordination & tech implementation

✷ Delivering 1:1 accountability coaching to support member progress

✷ Developing & executing lead-generation activities, including a public webinar & ebook

✷ Working directly with the CEO on programme design, while collaborating across marketing and partnerships

The Skills

This project was an exercise in adaptability and lean innovation. I used a test-and-iterate approach, drawing on startup methodology, Circle platform expertise and real-time feedback from members and stakeholders. I brought both systems thinking and emotional intelligence, helping a growing team navigate ambiguity while creating a community experience that felt grounded, valuable and human.

Testimonials

"There were so many amazing things about working with Lily that I don't know where to start! She has a vivid and creative imagination and this generates an infinite source of useful ideas, stories and commercial solutions. She is driven and purposeful in pursuit of a goal and cares deeply about her work and the people around her, making her an excellent team member and facilitator. Finally Lily has a manner about her which invites so much trust and willingness to be vulnerable in others, so she was a superb facilitator of individual and business growth."

Mike Stephens
CEO, E-Spark
"I attended Lily Asch’s presentations on Entrepreneurial Spark/ Evolve seminars. Even though her presentation was over the internet, I found her engaging with her viewers, and at the same time knowledgable regarding the topics that she’s was covering from start to finish. Succinctly, I found Lily absolutely brilliant at what she was doing."

Online Participant
Entrepreneurial Spark / Evolve
"I attended Lily Asch’s presentations on Entrepreneurial Spark/ Evolve seminars. Even though her presentation was over the internet, I found her engaging with her viewers, and at the same time knowledgable regarding the topics that she’s was covering from start to finish. Succinctly, I found Lily absolutely brilliant at what she was doing."

D. Bahl
Evolve Participant

The Outcome

By the end of my time with Evolve, we had built real momentum across the community and its programmes. Membership was growing, engagement was deepening, and our learning experiences were becoming more meaningful and accessible. Most importantly, we laid strong foundations for a community experience rooted in trust, transformation and action.

Tripled membership to over 200 members
Created a thriving core community of early adopters
Delivered meaningful learning moments across multiple formats
Generated course and coaching sales via a freemium-to-paid model

Work With Me